Mortgage Advisor recruitment for First Mortgage
This Mortgage Advisor recruitment case study shows how First Mortgage attracted qualified financial services candidates and made a successful offer in just over one week.
About First Mortgage
First Mortgage provides mortgage and protection advice to clients across the UK.
The Manchester business needed an experienced Mortgage & Protection Advisor to support growing client demand.
The successful candidate needed relevant financial services experience, strong communication skills and the ability to build trusted relationships with clients throughout the mortgage process.
The Mortgage Advisor recruitment challenge
The financial services recruitment market is highly competitive, particularly for experienced mortgage and protection professionals.
First Mortgage did not simply need a high number of applications. The business needed qualified and relevant candidates who could move quickly through the recruitment process.
A generic job advert risked attracting applicants without the necessary mortgage or protection experience. It also needed to communicate the earning potential, progression and strength of the First Mortgage brand.
First Mortgage therefore needed a campaign that would attract the right candidates quickly while reducing the time spent reviewing unsuitable applications.
What Ad Talent did
Role positioning
Ad Talent created a job advert that clearly explained the opportunity and what made the role attractive.
We focused on the earning potential, progression opportunities and strength of the First Mortgage brand.
The advert also set out the experience and qualities required, helping candidates understand the role before applying.
Candidate attraction
We promoted the vacancy across multiple UK job boards.
This helped First Mortgage reach active candidates with relevant mortgage, protection and financial services experience.
The campaign focused on candidate quality rather than application volume. This generated immediate interest from people who better matched the requirements of the role.
Campaign management
We monitored the campaign and supported First Mortgage throughout the recruitment process.
This allowed the business to focus on the strongest candidates and move quickly once suitable applicants entered the process.
It also reduced the time spent reviewing unsuitable applications and helped maintain momentum from advert launch to offer.
The results
The campaign attracted qualified and relevant financial services candidates.
First Mortgage made a successful offer to a Mortgage & Protection Advisor in just over one week.
The fixed-fee campaign also delivered a significant saving. Based on a £40,000 salary and an 18% traditional agency fee, First Mortgage saved an estimated £6,701.
Why the campaign worked
The campaign succeeded because we positioned the role accurately from the outset.
The advert focused on the earning potential, progression and established First Mortgage brand. As a result, it attracted candidates who better matched both the experience required and the opportunity available.
Targeted job board advertising helped the business reach relevant mortgage and protection professionals. Clear role positioning also reduced unsuitable applications and kept the recruitment process moving.
Together, strong positioning, relevant candidate attraction and fast candidate engagement helped First Mortgage make a successful offer in just over one week.
Related insight
Recruiting experienced mortgage and protection professionals can be highly competitive, particularly when employers need candidates with the right qualifications, advisory experience and client-facing skills.
Clear role positioning and targeted job board advertising can help employers reach suitable candidates without relying on expensive percentage-based agency fees.
Read our guide to attracting stronger candidates through better job advertising and targeted recruitment campaigns.
Need to fill a role without paying agency fees?
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