Fire protection recruitment for LFS Fire
This fire protection recruitment case study shows how LFS Fire expanded beyond a single job board, generated 61 applications and identified 25 suitable candidates across two specialist vacancies.
About LFS Fire
LFS Fire is a specialist fire protection business recruiting across a range of operational, technical and support roles.
As the company continued to grow, its internal recruitment team needed a more effective way to reach relevant candidates across different vacancies.
The business had previously relied primarily on CV-Library. Over time, however, the available candidate pool became increasingly limited.
The fire protection recruitment challenge
Before working with Ad Talent, LFS Fire primarily used CV-Library to advertise its vacancies.
Over time, the available candidate pool became increasingly limited. The business was seeing fewer relevant CVs and needed access to a broader mix of job boards.
Holly Craddock, Recruitment and Training Officer at LFS Fire, explained:
“The only job board we used was CV-Library and it came to a point where I had just exhausted the job board. Depending on the type of job I was recruiting for, I found CV-Library was not always useful and wasn’t showing many relevant CVs.”
LFS Fire needed greater candidate reach, stronger application volumes and a recruitment partner that could provide practical support throughout each campaign.
What Ad Talent did
Role positioning
Ad Talent created clear, targeted adverts for two specialist vacancies:
- Passive Fire Surveyor
- Fire Door Carpenter
Each advert explained the experience required, the nature of the role and the opportunity available within LFS Fire.
This helped candidates understand the requirements before applying and improved the relevance of the response.
Candidate attraction
The vacancies were promoted across multiple UK job boards, moving LFS Fire beyond reliance on one platform.
The wider approach helped the business reach a broader audience with relevant fire protection, surveying and carpentry experience.
Campaign support
Ad Talent monitored the campaigns and helped LFS Fire manage the response.
Paula remained in regular contact with Holly, checking progress and providing additional support when vacancies were urgent or difficult to fill.
The results
The two campaigns generated 61 applications in total.
The Passive Fire Surveyor campaign received 14 applications and identified six suitable candidates.
The Fire Door Carpenter campaign received 47 applications and identified 19 suitable candidates.
Across both campaigns, LFS Fire identified 25 suitable candidates, giving the business a much stronger pool of applicants than it had previously reached through CV-Library alone.
The wider job-board approach also gave LFS Fire more flexibility when recruiting for different specialist roles.
Client feedback
For Holly, the biggest benefits have been the increased application volumes, the convenience of the service and the level of communication.
She also highlighted the value of regular contact and proactive support:
“We catch up at least weekly, Paula checks in to see if everything is OK and goes out of her way to help when we are struggling with a role or when a vacancy is urgent.”
Following the first campaign, Ad Talent quickly became LFS Fire’s preferred recruitment advertising partner.
“I had a call with Paula, advertised a job and now Ad Talent is my first solution when advertising for jobs.”
Why the campaigns worked
The campaigns worked because LFS Fire was no longer restricted to one job board or one candidate pool.
Clear advert positioning helped candidates understand the vacancies before applying, while wider job-board coverage improved reach and application volumes.
Regular communication and campaign support also helped LFS Fire keep the recruitment process moving.
Together, targeted advertising, broader candidate attraction and ongoing support helped the business identify 25 suitable candidates across two specialist vacancies.
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