Candidate behaviour: how UK jobseekers search and apply, and how SMEs can respond
Forget the old hiring playbook. UK jobseekers are searching and applying in ways that demand smarter, clearer job adverts and a sharper job board strategy. If your SME still relies on guesswork, you’re missing out on quality candidates who move fast and expect mobile-friendly, simple applications. Let’s break down the latest CV-Library insights and show you how flat fee recruitment can keep hiring costs predictable while bringing in better applicants.
Understanding Candidate Behaviour
The hiring landscape is transforming. Jobseekers are changing how they search and apply for jobs. Understanding these shifts can help you stay ahead in the recruitment game.
How Candidates Search Jobs UK
Candidates no longer browse through job ads like they used to. Today, they rely heavily on search engines and job boards. They are looking for roles that match their skills and expectations. 75% of jobseekers use specific keywords to find jobs. This means your job ads must contain the right terms to appear in their searches. Think about the roles you offer, and use phrases that candidates might use to search.
Moreover, most candidates look for jobs during their breaks. This means your postings need to be clear and concise to grab their attention quickly. It’s not about listing every responsibility anymore. Focus on what makes the role attractive to them. The clearer and more appealing your ad, the more likely they are to apply.
Mobile Job Applications UK
The mobile phone reigns supreme for job applications. About 60% of candidates use their mobiles to apply. If your application process isn’t mobile-friendly, you’re losing out on a massive chunk of talent. Candidates want quick, straightforward application processes. Long forms and multiple steps can deter them.
To keep up, ensure your application process is simple and mobile-optimised. A single-page application with easy navigation can make a world of difference. Test your application process on different devices to ensure everything works smoothly. The easier you make it, the more applications you’ll receive.
Improving Recruitment Strategies
To attract the best talent, you need to rethink your recruitment strategies. Let’s explore how you can improve job adverts and job board strategies to make a stronger impact.
Crafting Better Job Adverts
A job advert is more than just a list of duties. It’s your chance to sell the role and your company. Start by highlighting the benefits and opportunities the position offers. Remember, candidates are looking to improve their careers, not just find another job.
Make your adverts clear and engaging. Use bullet points to list key responsibilities and qualifications. This makes your ad easy to read. Also, include a call to action: encourage candidates to apply or contact you for more information. A well-crafted advert can increase the number of quality applications you receive.
Job Board Strategy UK
Not all job boards are created equal. It’s crucial to choose the right platform for your roles. Some boards cater to specific industries, while others have a broader reach. Research and select boards that align with the positions you’re advertising.
Consider multi-posting job boards to broaden your reach. These platforms distribute your ad across various sites, increasing visibility. Also, track the performance of your ads. Know which boards deliver the best results and focus your efforts there. A strategic approach can save time and resources, leading to better candidate matches.
Practical Steps for SMEs
SMEs face unique challenges in recruitment. Here are some practical steps to optimise your apply rate and reduce the time to hire.
Apply Rate Optimisation
Improving your apply rate doesn’t mean compromising on quality. Start by reviewing your current application process. Is it too long or complicated? Identify bottlenecks and streamline them. A smooth process can significantly increase your application rate.
Use analytics to understand where candidates drop off. This insight can help you tweak your process to retain applicants. Consider offering pre-application support. A quick FAQ or chat feature can clarify doubts and encourage more applications.
Reducing Time to Hire
The longer you take, the more candidates you might lose. Speed up your hiring process by setting clear timelines. Decide how long each stage should take and stick to it.
Use technology to your advantage. Applicant tracking systems can automate many tasks, freeing up your time for more critical decisions. Also, maintain clear communication with candidates. Regular updates keep them engaged and less likely to accept other offers. A swift and transparent process not only saves time but also enhances your reputation as an employer.
Adopt these strategies to streamline your hiring and attract the best talent efficiently.