How Ad Talent partnered with 1485 to fill a Graduate Food Technologist vacancy
This case study demonstrates how Ad Talent can work in partnership with recruitment companies, providing additional advertising reach and candidate screening support while the recruiter retains full control of the candidate and client relationship.
After approximately five months of recruitment activity, specialist recruitment business 1485 partnered with Ad Talent to widen the search for a Graduate Food Technologist.
Within five weeks of the Ad Talent campaign going live, the vacancy was successfully filled.
About 1485
1485 is a boutique recruitment business specialising in three key markets: food ingredients and flavours, supplements and nutrition, and scaling FMCG brands.
As experienced recruiters, the team already had the expertise to manage the vacancy, engage with candidates and support their client throughout the recruitment process.
What they needed was additional candidate reach and extra recruitment capacity. Graduate appointments are not a core area of focus for 1485, and the networking and headhunting methods that work so effectively across their specialist markets were less suited to this particular search.
Rather than competing with the recruitment service already being provided by 1485, Ad Talent worked alongside their team, providing the additional advertising reach and candidate screening support needed to strengthen the campaign.
The recruitment challenge
The Graduate Food Technologist vacancy had been open for approximately five months without securing a successful appointment.
The specialist nature of the role meant candidates needed an appropriate food science or nutrition background, making access to the right candidate audience particularly important.
Widening the advertising campaign had the potential to generate more applications, but it would also increase the volume of CV reviewing and administration for the 1485 team.
The challenge was therefore twofold: reach a broader pool of suitable candidates while ensuring the additional advertising did not simply create more work for the recruiter.
What Ad Talent did
Working in partnership
1485 selected Ad Talent’s Elite recruitment advertising package to complement its existing recruitment activity.
Ad Talent became an additional resource for the campaign, taking responsibility for the advertising and initial CV screening while 1485 remained focused on candidate engagement, interviews and managing the wider recruitment process.
This allowed both businesses to concentrate on the areas where they could add the greatest value.
Expanding candidate reach
Ad Talent reviewed and optimised the job title and advert before promoting the vacancy across leading UK job boards and additional recruitment channels.
The wider campaign significantly increased the vacancy’s reach, giving 1485 access to candidates beyond those already being reached through its existing recruitment activity.
Screening the response
Ad Talent managed the incoming applications and manually reviewed every CV against the essential requirements of the role.
From 84 applications, 22 candidates were identified as suitable.
The strongest 10 candidates progressed to 1485’s video screening stage, from which three candidates were selected for the final shortlist and presented to the client.
Rather than receiving a large volume of unfiltered applications, 1485 received a focused group of candidates whose qualifications and experience closely matched the brief.
The results
The partnership generated:
- 84 applications
- 22 suitable candidates identified
- 10 candidates progressed to video screening
- 3 candidates selected for the final shortlist
- 1 successful appointment
- Vacancy filled within five weeks
After approximately five months of recruitment activity before the Ad Talent campaign, the additional candidate reach and screening support helped 1485 secure a successful appointment within just five weeks.
Why the partnership worked
Ad Talent did not replace the recruiter.
We complemented them.
1485 retained its recruitment expertise, candidate relationships and client relationship, while Ad Talent provided the additional advertising reach and candidate screening resource needed to strengthen the campaign.
This gave 1485 access to a broader candidate market without adding a significant volume of CV reviewing to the team’s workload.
The partnership combined 1485’s specialist sector knowledge and recruitment expertise with Ad Talent’s advertising reach and candidate screening capability.
The result was a stronger recruitment campaign, a more efficient use of both teams’ resources and, ultimately, a successful hire.
Recruitment support for recruitment companies
Recruitment companies do not always need another recruiter.
Sometimes they simply need more reach, more resource or another way of approaching a difficult vacancy.
Ad Talent works alongside recruitment agencies and recruitment consultancies, providing fixed fee job advertising and candidate screening that complements their existing recruitment service.
We can support individual difficult to fill vacancies, provide additional capacity during busy periods or help recruitment teams reach a wider candidate audience without taking over the client relationship.
Your team remains the recruiter.
We provide the additional advertising reach and screening support behind it.
Need more candidate reach without giving up your client relationship?
If you are a recruitment company looking for additional candidate reach or screening capacity, Ad Talent can work alongside your existing recruitment service for one clear fixed fee.
