The recruitment landscape is transforming rapidly in 2025. AI, skill-based hiring, rising candidate expectations, and a competitive job market are reshaping how organisations attract talent. One thing is certain: expensive percentage-based fees and outdated agency models are quickly losing relevance.
Ad Talent was built for this new hiring era. We help businesses cut unnecessary costs, boost their employer brand, and stay ahead of emerging trends – all while delivering high-quality candidates quickly. Here’s what’s driving change in UK recruitment right now, and why our approach works.
1. Skill-Based Hiring is Outperforming CV-First Recruiting
Companies are moving beyond degree-based hiring and focusing on skills and potential. McKinsey found that skill-based recruitment is five times more predictive of performance and improves retention by 34%.
Ad Talent ensures your vacancies are seen by a broad, relevant audience through premium job boards and social networks – helping you connect with candidates who can truly deliver, not just those with the “right” CV.
2. AI is Accelerating Recruitment – But People Make the Difference
AI now plays a major role in screening, scheduling, and shortlisting, with AI-selected candidates 14% more likely to pass interviews (Columbia Business School).
We leverage AI to work faster and smarter – but every shortlist is personally reviewed by our recruiters, ensuring cultural fit, role suitability, and a positive candidate experience.
3. Employer Branding & Candidate Experience Win Applications
Today’s jobseekers are selective.
- 88% value employer reputation before applying
- Great candidate experiences can cut cost per hire by 70%
We make sure your vacancies are positioned with the right tone, messaging, and professionalism from day one – and every applicant receives clear communication to protect your brand.
4. Flexibility & Hybrid Work Are Now the Standard
The Flex Index reports 72% of UK employers offer flexibility, with hybrid models (two–three days in the office) leading the way.
We highlight your flexible policies in every campaign, helping you attract candidates who are looking for balance – and giving you an edge over rigid competitors.
5. Mobile-First Recruitment is Essential
67% of job applications are made via mobile. If the process is slow or clunky, you risk losing great candidates.
Ad Talent promotes your roles across mobile-optimised platforms with ‘quick apply’ features, then manages and filters the surge in responses so you only see the best.
6. Diversity & Inclusion Drive Performance
Diverse teams outperform the competition, and companies with more than 30% women in leadership roles consistently achieve better results.
Our adverts are crafted to be inclusive, unbiased, and visible to a wide range of talent pools, helping you build stronger, more innovative teams.
Why Partner with Ad Talent?
The traditional “percentage of salary” model is costly and slow to adapt. Paying 15–20% of annual salary per hire is no longer practical in today’s fast-moving market.
With Ad Talent, you:
- Pay one clear, fixed cost per role (from £329)
- Get premium coverage across leading job boards & social platforms
- Receive only pre-qualified, relevant candidates
- Save both money and valuable internal resources
The UK job market is competitive. We help you hire better people, faster – without draining your recruitment budget.
Ready to Hire Smarter?
The future of hiring is transparent, technology-powered, and people-led. Ad Talent brings together powerful advertising, cutting-edge tools, and experienced recruiters to deliver the results you need. 📩 hello@adtalent.co.uk