20 seconds to yes or no: real candidate data to fix your job ads
Most candidates make up their minds about a job in 20 seconds or less. Miss out on salary or location details, and you lose nearly 80% of potential applicants before they even hit ‘apply’. Add a wall of text, and one in three people simply walk away. At Ad Talent, we’ve cracked how to fix your job ads with real candidate behaviour data. If you want more applicants without increasing spend, we should talk.
Candidate Decision Making in 20 Seconds
Making your job ad stand out is crucial, especially when candidates decide in a flash. Let’s dive into what makes or breaks their interest in those first vital moments.
Quick Decisions and First Impressions
In the world of fast-paced job hunting, 69% of candidates make their decision within 20 seconds. That’s the time it takes to read this paragraph! First impressions count, and your job ad needs to hit the mark quickly. Use simple, direct language and get to the point. Candidates are skimming for key details, not reading an essay. They want to see if the role fits their needs right away. A clear, concise headline that highlights the role can capture attention instantly. Think about what you would want to read first. A bold statement or question can also draw people in, encouraging them to keep reading.
Salary and Location: Non-Negotiables
Salary and location are not just nice to have; they are essential. 73% of job seekers won’t apply if the salary isn’t listed, and 83% need to know the location. It’s that simple. When candidates don’t see this information upfront, they move on. Be transparent about the salary range and physical location. This not only saves time but also sets expectations for candidates. Providing these details shows respect for their time and helps filter out those who might not fit. If you’re offering remote work or flexible hours, say so clearly. This can be a huge selling point in today’s market.
The Impact of Lengthy Descriptions
A long-winded job description is a surefire way to lose interest. One in three applicants will skip a job ad that’s too lengthy. Keep it short and sweet. Focus on what truly matters to the candidate. Use bullet points for easy reading. Highlight the must-have skills, responsibilities, and what makes your company unique. Remember, candidates are likely browsing multiple ads. A lengthy description can feel like a chore to read. Instead, make it a quick, engaging overview that leaves them wanting to learn more.
Crafting Irresistible Job Adverts
If your current job ads aren’t pulling in the applications, it’s time to rethink your approach. Here’s how to craft ads that captivate and convert.
Highlighting Value Quickly
Your job ad should shout value right from the start. Lead with what’s in it for them. Are you offering growth opportunities, unique benefits, or a chance to work with an amazing team? Say it first. Use straightforward language and avoid jargon. Candidates need to know why they should choose you over any other company. If you’re not catching their attention in the first few lines, you might lose them to another ad that does.
Writing Better Job Descriptions
When it comes to writing job descriptions, clarity is key. Candidates appreciate honesty and a realistic portrayal of the role. Be specific about the duties and what a typical day looks like. Avoid generic descriptions that could apply to any job. Tailor your ad to reflect the unique aspects of the position and your company culture. Inject a bit of personality to make it relatable. This not only attracts the right candidates but also gives them a sneak peek into your work environment.
Effective Job Board Advertising UK
Choosing the right job boards can drastically increase your chances of finding the perfect candidate. It’s not just about posting everywhere but posting smart. Use job boards that cater specifically to your industry or the type of role you’re hiring for. This targeted approach ensures your ad reaches those who are actually looking for your type of job. Keep in mind that the more targeted your advertising, the better the quality of applicants.
Simplifying Hiring with Ad Talent
At Ad Talent, we believe that hiring should be straightforward, cost-effective, and transparent. Here’s how we make recruitment easier for you.
Flat Fee Recruitment Advertising Benefits
Our flat fee recruitment model takes the guesswork out of hiring costs. You pay one upfront fee, and that’s it. No hidden charges or surprise expenses. This predictability helps you manage your recruitment budget with ease. It also means you can focus on finding the right candidate without worrying about escalating costs. Our expert team helps you craft ads that work, ensuring you get the most out of your investment.
Transparent Recruitment Pricing
With Ad Talent, what you see is what you get. Our transparent pricing means you’re never left in the dark about costs. This builds trust and lets you plan your resources better. We believe in honesty and clarity, which is why our clients love working with us. By removing the financial uncertainty, we allow you to concentrate on what truly matters: hiring the best person for the job.
Reducing Time to Hire with Quality Candidates
Time is of the essence in recruitment. Our approach focuses on attracting quality candidates quickly. By targeting the right audience and using precise job descriptions, we reduce the time it takes to fill a position. This means less time spent waiting and more time getting to know potential hires. Our strategy ensures you only engage with candidates who are genuinely interested and qualified. If you want more applicants without increasing spend, we should talk.